Our interview on the hit TV show hosted by Ernst Crameri.
- 6 days ago
- 2 min read
Many companies talk about digital transformation.
The problem: Often, it doesn’t go beyond presentations, buzzwords, and visions of the future.
That’s why our interview with Ernst Crameri wasn’t about theory, but about a simple question:
How can technology actually make our daily lives better?
That’s exactly what we’re working on at beQ.
Making building data usable with Wi-Fi
Our technology uses existing Wi-Fi infrastructure to visualize movements and processes within buildings, without cameras and without storing personal data.
That may sound unusual at first. The practical benefits, however, are quite clear.
Examples:
In hospitals, movements can be detected more quickly.
In nursing homes, staff are relieved of some of their workload.
In warehouses, processes can be analyzed more effectively.
In hotels, workflows can be planned more efficiently.
In retail, customer flows become traceable.
This isn’t about surveillance, but about making better decisions based on real data.
Less effort. More insight.
Many companies still operate on assumptions today.
Where do customers actually go? Which areas are used? Where do delays occur? How can processes be made more efficient?
That’s exactly where we come in.
Our systems provide data that companies can use directly—without additional sensors throughout the building or complicated installations.
Technology should support, not replace
One key point from the interview stood out to me:
We don’t develop technology to replace people.
We want to lighten the load on employees and simplify processes.
If a caregiver can more quickly identify where help is needed, that’s not a replacement for people—it’s a tool to support them in their daily work.
The same applies to logistics, hotels, and retail.
AI only makes sense if it solves practical problems
Of course, AI plays a role for us as well.
But in the end, it doesn’t matter whether “AI” is written on it.
What matters is: Does the technology help companies make better decisions?
That’s exactly what we use AI for:
Interpreting data
Identifying patterns
Making processes more understandable
Making information easier to access
Not more complicated. But simpler.
Why implementation matters more to us than big talk
In my conversation with Ernst, we also discussed how beQ came to be.
And to be honest: At first, a lot of it sounded almost too big.
That’s why it was crucial for me to see if real-world applications would emerge from it.
Today, that’s exactly what we’re working on: not theoretical models of the future, but concrete solutions for real-world applications.
With a team that works very pragmatically, testing, improving, and implementing things.
Conclusion
The interview demonstrated one thing above all else:
Technology only becomes relevant when it works in everyday life.
That is exactly what we focus on at beQ.
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